Gs.Ltd Entriprise Culture&Empirical Research

Since reform and opening, the state economy has grown rapidly over the past thirty years, which plays a very enormous role to the healthy and quick development of national economy. After return to WTO, state-owned enterprises are provided not only tremendous opportunities, but also severe Challenges from foreign companies. To state-own enterprises, increasing competitiveness of enterprise, unceasingly exploit and innovate are urgent task at present. As one of important means of improving self-competition, enterprise culture gets much attention and affirmation. As an especial organizational form, state-own communication Enterprise groups are focusing on how to build enterprise culture and improving competition.Corporate culture connotation and function to start, the state-owned Guangzhou trading enterprise group under the GS corporate culture construction situation analysis, to identify some of the problems of the deposit remain in the building of enterprise culture, drawing on the success of the well-known state-owned enterprises experience, from the material layer of the building of enterprise culture, the behavioral level, spirit level to proceed, focus on "people-oriented, targeted three proposed countermeasures of enterprises in the building of enterprise culture.Enterprise culture construction is a long-term project. Excellent enterprise cultures need unremitting efforts and the time of the precipitation, and then really develop the competition of enterprise.