Enterprise Culture Improvement Of Yiyang Tobacco Corporate

As tobacco industry system of continuous improvement, the competition there is no longer partial competition limited to a specific aspect, but comprehensive competition in terms of overall strength,especially the competition in terms of corporate culture and profile.Therefore, a forceful and powerful corporate culture is urgently needed in support of the development of Tobacco sales enterprises, especially the large-sized enterprise groups.The writer bases on existing culture of Yiyang Tobacco Corporate, analyzes and researches the enterprises cultures’theory and application of different companies in the world,combines the company’s strategic environmentd and development target.Under the supervision of co-generation of righteousness and benefit,through questionnaire survey, document search,gain firsthand information from internal staff of enterprise and make a overall diagnosis and analysis on existing status and forming reason of the company culture from different factors,such as interests and shared values.Conform inheritance,innovation,globality and individuation,and then to do research on culture reconstruction of Yiyang Tobacco Corporate,to put forward new enterprise culture applicable for fast and healthy development of the company and reconstruction relational plan of enterprise culture which can be used to core concept of enterprise culture, human resource management and cultural training and management.By researching the case about Yiyang Tobacco Corporate culture construction, the author sincerely hopes to make an effective contribution to build the corporate culture that best suits the actual conditions of the enterprise and push forward the enterprise development by making the research and analysis of the enterprise culture construction practices of Yiyang Tobacco Corporate and other companies in the tobacco industry.