Consumption as pull in the growth of China’s economy is one of the "troika", hasbeen the focus of many scholars. In the study of the consumption function in theprocess, the population age structure is more and more into among them, but thepopulation age structure a definition of the variable and its consumption influence butno conclusion. China’s regional economic development is not balanced, the ruralresidents consumption level generally behind the town, so the rural residentsconsumption influence factors, to improve rural economic growth, narrow economicdifferences. In order to eliminate the influence of the regional differences, based onthe east China area as an example, through the macroscopic and microcosmic data, onthe one hand, prove the rural population age structure on the residents’ consumptionexist influence, on the other hand, determine the degree of influence, and age structureand the consumption structure of rural residents were put forward to improve the levelof consumption policy suggestions.This paper firstly reviews the scholars’ consumption theory based on differert kindsof assumptions on consumption and analyzes their progress and deficiency;thendetermines the structure and main contents, according to research ideas.As to the macro data,the paper establish the fixed effect model by using the paneldata of seven provinces and cities in east China during1990-2010.We consider therural residents consumer spending as the dependent variable.The independentvariables are:net income every rural resident per year,prophase consumer spendingand inflation rate,as well as variable of the population age structure.First,we use theADF unit root test to test the stationarity of the variable sequence.Second,we test theverified between variables of cointergration relationship by the application ofcointegration test.We give the consumption of the long-term equilibrium model at thesame time.The result proves that the population age structure has significant influenceon the residents’ consumption.The young population proportion has neggtiveinfluence on the residents’ consumption,and the middle-aged and the old populationproportion have positive influence on the residents’ consumption.At last,we use theerror correction model to present the influence on the consumer spending caused bythe population age structure in short time.According to the micro data,we select the data of the seven provinces and cities in east China by using the abailable micro family survey data.We analyze the differencesin consumption among the three kinds of families respectively in the basic necessitiesand medical consumption by using the cross table analysis method.The resultfurtherly prove that the population age structure has significant influence onconsumption.Different kinds of families have different consumption structure.Themiddle-aged family has obvious relatively higher expenditure in dressing and trafficand communication,while old family has relatively higher expenditure in medicaltreatment.According to the influence the consumption of the residents experience variable,this paper determined guide rural residents multi-channel employment in order toimprove their income is necessary.At the same time, the demonstration results showthatmiddle-aged and old people in different aspects of consumption growth has greatimpetus function, this article puts forward to be middle-aged in dress, etc to providemore consumer choice and consumption for the elderly to provide more convenienceand so on. |