Building And Sharing Of Curriculum Design For<network Marketing> Course As An Example

China Internet Network Information Center released <The firstsurvey33China Internet Development Report>, End of December2013,The Chinese netizens reached618million, last year a total of5358million new Internet users, The Internet penetration more than45.8%,Rise3.7%than2012. The China’s mobile phone users more than500million,Rise8,009people than2012, the use of mobile Internetusers in the netizens from74.5%rise to81.0%from2012. thephone’s status as the first Internet terminal is stabler. Mr Liu,Deputydirector of the China Internet Network Information Center, Tell us theChina continued to slow down the overall growth rate of Internet usersinto the development of the plateau, but the mobile Internet is the maindriver of growth in Internet users.2013China mobile phone users in theproportion of new mobile Internet use up73.3%.The China is a very big e-commerce country, Many companyneed E-commerce Business, Every major colleges is the mainE-commerce base, for training and delivery personnel, traditionalteaching methods with the new E-commerce Business supplier occurconstantly thinking impact, outdated teaching resources,outdated teaching,outdated learning to accept the way of knowledge affects theeffectiveness of teaching and training personnel. The problems of theresearch topic of e-commerce in education, especially teaching resourcesissues, from education and training of high-quality long-termdevelopment of e-commerce e-commerce talent, combined with the keycapabilities of popular international education structure, seek professionale-commerce component of professional competence structure, withblended learning environment, and explore effective ways of modernstudents’ comprehensive abilities step by step how to develope-commerce education.Through literature survey and found little research on e-commerceeducation in our country, there are different levels of e-commerceprofessional school students to develop goals and school characteristics tobe further clarity; Study aspects related to the creation of learning environments, confined to teaching and sharing website building digitalresources research is still lack of pan.; Although we are feeling thestudents’ comprehensive ability of education and the importance ofe-business e-commerce personnel training in our country, but we donthave the institutions to take effective measures to put into practice, TheE-commerce in terms of the style of education based on the ability ofdigital resources construction targets have not success can learn. In thisstudy, We will Base the situated cognition theory, activity theory,distributed cognition theory of multiple intelligences theory andinstructional design theory, the analysis component of e-commerceprofessional capacity of the structure, to explore students’ comprehensiveability in professional courses in the e-commerce teaching strategies,development and design capabilities of the target based digital curriculumresource pack, and initially tested the effectiveness of the learningenvironmentIn this study, the analysis part of the national e-commerceprofessionals in vocational schools training programs, e-commercedivision national vocational qualification standards and direction ofe-commerce graduates with employment-based nature of the work,combined with the internationally popular "critical capabilities"philosophy, will form a comprehensive e-commerce capabilities into theprofessional expertise, methods ability to adapt to social competencethree aspects; and the <network Marketing> course as the example,for the these three aspects of the ability to refine, construct based theability to target digital resources "Network marketing" course package.In the environment of the national demonstration school construction,created a joint multi-country national model of professional vocationalschool teacher, e-business professionals and related technologycompanies around the " Internet Marketing " course structure formed bythe ability to analyze available types of learning resources and learningneeds, designing teaching science topics, teaching activities and processes,evaluation methods, based on this, is designed based on the ability totarget digital resources "Network marketing " course.The curriculum resources include two parts: the1st Parts, knowledge of curriculum resources Integrableware, the2th parts, themesare universal material library; contact between the two parts of eachother, interaction, mutual integration, together form a comprehensiveability to promote the development of students’ digital resourcescurriculum package. Where: knowledge, including the ability to plot astandard parts library, workflow, learning tasks, accumulated pieces ofknowledge, training tasks, training evaluation, product testing pieces ofelectronic lesson plans teachers teach PPT file, running in test librarymanagement platform exercises; common theme material library includesindustry standard documentation, training projects and programs,teaching case documents, examination and assessment questions andskills competition program.This research was supported by the professional component ofe-commerce capabilities and integrated <network marketing> curriculumintegration capability is designed based on the ability to target digitalresources <network marketing> Curriculum Resource Kit, and initialtesting of this curriculum resource pack in students’ network operationalcapabilities, network promotion, market analysis capabilities, customerservice capabilities, program planning data marketing capabilities, theability to analyze problems, migration, aspects of problem-solving skills,collaboration skills, communication skills, and information capacity to beeffective.