Study On The Development Of E-commerce Of Agricultural Products Between Fujian And Taiwan

In recent years, the rapid development of cross-strait trade in agricultural products, Taiwan’sagricultural exports are increasingly dependent on the mainland market.Which figure prominently inagricultural trade between Fujian and Taiwan, over the years the agricultural trade between Fujianand Taiwan accounted for the proportion of cross-strait trade in agricultural products are more than30%, agricultural trade between Fujian and Taiwan in2010accounted for more than40%of the totaltrade of agricultural products in the mainland to Taiwan for the same period, andincreasing trendfrom year to year. Fujian and Taiwan agricultural traditional transactions there are too manyintermediate links and complex issues, the online trading of agricultural utmost necessity andimportance. Hardly an innovation like e-commerce, as covered by such large gains in humanhistory. E-commerce can give organizations, individual consumers and society many potentialbenefits. Such as the ability to reduce transaction costs for the organization, speed to market andimprove customer service and customer relations, to provide consumers with more convenience,cheaper products, remote office, more public services. With the deepening of economic and tradecooperation between Fujian and Taiwan, the development of e-commerce of agricultural productsagricultural trade between Fujian and Taiwan more convenient.This paper first introduces the background of the topic and the research significance, the statusquo of the development of electronic commerce research at home and abroad for agriculturalproducts e-commerce related concepts and theoretical basis elaborated. To describe the status ofTaiwan agricultural e-commerce, e-commerce constraints of Fujian and Taiwan agricultural productsresearch, analytic hierarchy process to analyze the factors that affect the agricultural e-commercebetween Fujian and Taiwan constraints, the constraints found in the impact of e-commerce ofagricultural products of Fujian and Taiwan, the most important constraint is the lack of a goodtrading platform, this paper attempts to build between Fujian and Taiwan agricultural e-commercedevelopment mode, build a relying Strait agricultural wholesale e-commerce platform, and from theinformation facilities The building, the elimination of cultural differences and personnel training andother aspects of the development of the Taiwan agricultural e-commerce development, some policyrecommendations.