The Research Of Commercial Pattern About Endowment Service In City Home

With increasing degree of aging of our country, to solve the pension problem has become important condition for urban labor quality assurance and maintaining the normal operation of the country’s macroeconomic. At present, China’s old-age service system, the model of endowment service in city home is becoming increasingly popular with the elderly community.The model of endowment service in city home is more emphasis on the individual’s needs and feelings, what’s more showing a wide range of needs, focusing on the microscopic service quality. Contrast with traditional government control and the concept of family pension care, modern pension needs more consideration needs of the elderly rather than economic factors.The Commercial model of Endowment service in city home is an important part of building socialism with Chinese characteristics pension service system, is the main supply of traditional government pension services and communities and families supplement, innovation and explore solutions to the problem of urban pension. The definition is based on the pursuit of commercial interests for the purpose of maximizing commercial behavior, but pension services more embodied in public welfare undertakings and the nature of social welfare, the two things that seem to be opposites, conversely, with the continuous development of modern society, pension demand continues to improve, especially endowment service in city home become the main form of the future pension services,the proposed conflicting parties can turn to mutual promotion and common development, which is the city home care service model to commercialize the idea.The research purpose of this paper is to solve the needs of our endowment, proposed the research on the commercial model of endowment service in city home, provide theoretical support for the development in the future of our country for pension services. Through domestic social welfare economics and the theory of sociological studies to define the relevant concepts, Finding the right position on objectives and principles for the development of the commercial model of endowment service in city home, social functioning and social role-playing. Domestic and international pension service with typical commercial case studies, explore the city home care services to achieve commercial model from the microscopic point of view, involving the service project, the nature of ownership, organizational structure, system construction, mode of operation, funding strategies, quality control, risk management personnel training and other aspects of research, and to make specific policy recommendations based on experience with the micro-operations difficult cases of domestic carriers.