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Consumer Goods Quality Evaluation And Government Revolution Research

Posted on:2015-08-17Degree:MasterType:Thesis
Country:ChinaCandidate:Q FengFull Text:PDF
GTID:2309330422482580Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
In the process of market exchanging, no matter buyers or sellers, are all concerned aboutthe quality of consumer goods. Due to the revenue growth, the exchange fields expanding andthe quality of people’s needs improving, making the impact of the quality more widely andstrongly. Quality and safety of consumer goods is not only concerned about economic growth,but also on behalf of a national quality image and people’s health and security. With thecontinued expansion of the total retail sales of social consumer goods, consumer goodsquality problems have become increasingly prominent, making the government increasinglyattach importance to the quality and safety of consumer goods, then consumer goods havebegun to evaluate the quality of the object of extensive academic research. So the government----as the "visible hand" in the market economy playing its good role in the field of consumergoods quality and safety supervision is very important.Firstly, through literature research combined with practical condition, clearly definedconsumer goods, quality, quality evaluation and government regulation concept, startingfrom concept to demonstrate the necessity and feasibility of the quality of governmentregulation of consumer goods, as well as to rationalize the government regulators andconsumer quality evaluation relationship. Secondly, the use of hierarchical analysis andexpert advice to build a scientific method of combining micro-quality consumer goodsindustry quality evaluation system and evaluation system, and the2012Guangdong3600survey of consumer goods companies, drawn in2012, Guangdong consumer goods on thebasis of microscopic mass fraction (0.771) and twelve industry quality scores,comprehensive two scores obtained in2012, Guangdong macro Consumer quality score of0.730. Finally, after analyzing the results of the quality of consumer goods come inGuangdong government regulation proposal: from production processes, the first, adhere tothe quality of this strategy, leading the production scale of enterprises to integrate andaccelerate the transformation and upgrading; secondly is to strengthen the quality of the legalsystem, through legislation, law enforcement and judicial sectors to ensure the quality ofconsumer goods; Thirdly, establish and improve the quality of consumer goods and urged theimplementation of the standards system; Fourth, establish a consumer product quality traceability system; in circulation, first establish a sound consumer goods market accesssystem; second is to encourage high-quality operating businesses and punish illegal, unfairbusiness businesses; Thirdly, the whole society to advocate the concept of business integrity,improve consumer satisfaction; Fourth, establish a sound e-commerce laws and regulations,standardize network transactions; from spending is concerned: Firstly regularly publishedconsumer-related industries quality information, enhance the quality of advocacy andselection tips; Secondly,unimpeded information channels to safeguard the legal rights ofconsumers.
Keywords/Search Tags:consumer goods, quality, quality evaluation, index system, government supervise
PDF Full Text Request
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