The Development Strategy And Institutional Guarantee Of Electronic Commerce Under The New Normal

Electronic commerce has developed in China for15years. During this period the momentum of development of electronic commerce rapidly and gradually formed a good momentum of development. According to Electronic Commerce Secretary Ministry of Commerce estimated that in2014the annual volume of electronic commerce transactions reached nearly13trillion yuan, an increase of25%.2013online retail electronic commerce market turnover has accounted for7.8%of total retail sales of social consumer goods.China’s economic development has entered The new normal. In the new form, innovation will become a new driving force to promote China’s economic development for a long time. Innovation advantage of electronic commerce will be highlighted. Therefore, in The new normal e-commerce and traditional industries with innovative models of development, will bring us unlimited possibilities. The State Council Premier Li proposed Internet Plus action plan. As electronic commerce Internet important derivatives of its terms is the Electronic commerce Plus. It’s includes electronic commerce&traditional industry, electronic commerce&financial, electronic commerce&new urbanization, electronic commerce&import and export. It is from these points of this paper will analyze the future of electronic commerce strategy.The rapid development of electronic commerce and gradually play an important role in the economy at the same time, China’s electronic commerce institutional to improve guarantee work is also being gradually advancing and has formed a series of policy measures and related laws. But under the conditions of the new situation, the current work is not enough, even many aspects not covered. Therefore, the article will be in the analysis of the current institutional guarantee under the premise from which focuses on several important aspects of the credit guarantee, the tax guarantee, and security guarantee to start, to establish a good analysis of the current electronic commerce institutional guarantee should be done.