HT Company Enterprise Culture Evaluation And Optimization Strategy Research

With the rapid development of knowledge economy, the role of enterprise culture in the enterprise competition is becoming more and more obvious. How to establish the enterprise culture system which meets the requirements of enterprise development, and plays an active role in the development of enterprises, and this is also a severe challenge for all enterprises.In the process of enterprise development and expansion, the enterprise culture in the enhancement enterprise cohesion has played an important role. How to get the objective and reasonable evaluation of the development of the enterprise culture and management level has become a hot issue.HT company is in the key period of its development, although in the process of its development, it has formed a number of enterprise value and enterprise concept, but with the development of society and the other competitors, the company needs to put cultural construction work in a high place.On the basis of gathering data with the questionnaire, combined with the development of the enterprise culture in our country actual situation, the influence factor of enterprise culture has carried on the analysis and discussions. And on the basis of the comprehensive, scientific objectivity, comparability, maneuverability, the comprehensive evaluation index system of enterprise culture is constructed. Then make a comprehensive evaluation on the competitiveness of HT company by using the method of questionnaire. Finally, based on the evaluation results, the paper provides scientific basis for the optimization of HT enterprise culture system.