Study On Improving The Operation Management Of C Company

With the development of economy, the progress of the society, the influence of the environment, people’s understanding of "quality" is more and more profound. In addition to the quality of the product itself, consumers are also concerned about the quality of the product’s after-sales service. In some of the pursuit of excellence, they are not only concerned about the quality of products, more concerned about the formation process of product quality, including corporate strategy formulation and implementation of quality, process management quality, quality of project management, quality of personnel recruitment training, and performance management, etc.. Therefore, the modern "quality" definition, has been constantly in the traditional "small quality" to "big quality" of the concept of change. Especially in service or non-production enterprises, the "small quality" view has not adapted to the management of enterprises. These companies face and manage every day, more is within the organization of the various operational process management, how to optimize, how to improve customer satisfaction, and even beyond customer expectations, rather than manufacturing enterprises which have specific production workshop and specific products, more will focus on product quality, process quality, product quality and so on.The object of this paper is mainly for the product technology content is relatively high, production and process flow is not easy to copy, its research and development and production base in foreign countries, China’s local mainly to the sales business or simple business oriented small and medium sized enterprises. This paper takes C company as an empirical case, the management status of the whole enterprise, the management of quality management, the quality management of C c ompany, including quality policy, customer satisfaction survey, service management, inventory management, supplier management, continuous improvement, and improve the competitiveness of Chinese market. This paper puts forward corresponding improvement measures and suggestions to improve customer satisfaction and loyalty. At the same time, it also provides reference for other similar enterprises’ operation management and quality improvement.