A Report On E-C Transediting Of English Fashion News At Huanqiu Chinese Website

In an era of information globalization, the network news media able to provide the readers with first-hand international information have come into being. As one of the main approaches to external information transformation, transediting attracts more and more attention of researchers in translation studies. Huanqiu Website (www.huanqiu.com), as a large bilingual news portal and critical comprehensive Internet news media with news editing rights, has great referential significance to news transediting.This report stems from the author's internship and translation practice from March to September 2014 at Huanqiu Website. The present report first will briefly introduce the Huanqiu website and events to be transedited, transediting and web news transediting strategies, and differentiate between Chinese and English fashion news. Then, through abundant cases, the author will analyze the transediting of English fashion news headlines, leads, and main body of the news. Finally, the author will generally elaborate how to exert the translator's effects in transediting English fashion news into Chinese.Because of the specific characteristics of headlines and leads of fashion news, the transediting of headlines and leads shall comply with some principles. What's more, distinguished from other types of soft news, fashion news belongs to visual news. While following the basic principles of news translation and bringing the translator's subjectivity into proper play, the transeditor shall also pay attention to the following three aspects according to the specific news subjects. First, it's necessary to delete or rewrite the news content accordingly; second, it's essential to add background information or descriptive words; third, it's proper to adjust the structure of news conforming to the subjects.