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Research On Government WeChat Applying In Construction Of Service-oriented Government

Posted on:2018-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:F LiuFull Text:PDF
GTID:2336330512986466Subject:Public administration
Abstract/Summary:PDF Full Text Request
With the development of social economy,the improvement of information technology and the acceleration of the democratic process,people have put forward new demands on the reform of administrative system and the transformation of government functions.A favorable government should effectively implement public management and public service functions.Based on this consensus,building a service-oriented government has become the goal of government reform.Then,how to build a satisfactory"service-oriented government"?This question has been interpreted at the 18th National Congress of the Communist Party of China(CPC),in which "to strengthen the construction of e-government,form a pattern of government organizationto adapt to the social development of the information age and to improve government efficiency" was proposed.It can be said that e-government is the booster driving the government to achieve scientific development,processrestructuring and functional transformation.In particular in the "Internet +" era,the rapid rise of big data,cloud computing and the next generation of mobile communication technology pave a new way for e-government.With the emergence of mobile e-government,people have great expectations forgovemmentWeChatdue to its unique communication features and service functions.As the "new weapon" of e-government service,the government WeChatcan effectively boost the building of the service-oriented government.All you have to do is moving your fingers.The government WeChat helps the government to establish and strengthen the service philosophy,publicize government affairs,and timely respond to citizens' needs.By attracting citizen participation,improving service quality and enhancing service efficiency,WeChat provides technical support for the building of service-oriented government.In just a few years,it has covered many regions and areas and is gradually recognized and accepted by more and more people.However,as a new thing,There are still many problems in the information release,online service,communication and operation management of government WeChat.Combined with the actual work of the government,in order to realize the"communication","convenience" and "governance" value of the government WeChat,we should builda service-oriented government.Then how to build it?This paper argues that,in order to promote the transformation of government functions and build a service-oriented government via the government WeChat,we should change the mode of thinking,establish the service concept,improve the operation mechanism,improve the content quality,strengthen the service capabilities,enhance the user experience and integrate the government WeChatplatform to provide integrated services.In this paper,the literature research,case analysis and data analysis methods are used to discuss the subject matter.Based on the thinking of "problem,analysis and solution",wediscovered the problems existing inthe building of the service-oriented government and attempted to solve them.Firstly,this paper described the background and significance ofthe government WeChat in the building of the service-oriented government.Then,the author expounded on such concepts as government WeChatand service-oriented government.Skimming over the development landscape of government WeChat,the author analyzed the actual effectiveness of government WeChat on service-oriented government through four cases.Though having unique advantages,the government WeChatalso faces development difficulties and problems.Finally,with respect to the existing problems,this paper put forward solutions and suggestions based on thebuilding requirements of the service-oriented government.
Keywords/Search Tags:Government WeChat, E-government, Service-oriented government
PDF Full Text Request
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