Research On The Development Strategyof A Education And Training Institutions

China's education and training industry to enter the threshold is very low, all kinds of institutions because the value of the huge profits of the market, and gradually put into the education and training industry. In fact, the education and training industry similar competition, the relatively low rate of return on investment is relatively low. Therefore, A education and training institutions to gain a foothold in this industry, it is necessary to A education and training institutions in the development of the strategy to carry out in-depth thinking.Firstly with the knowledge economy environment, introduces the theories related to education and training institutions on the basis, analyzes the external and internal environment faced in the process of the development of a education training institutions, think a education training institutions has the advantage of high brand value, strong teamwork and strict system of teachers. However, A education and training institutions also have the ability to improve the operation and management level, the lack of a strong contingent of teachers and curriculum development can not keep up with the pace of the times and so on. From the perspective of opportunity, a good development environment, training market development and new technology spawned a variety of teaching models. At the same time, the development of policy adjustment restriction training business development, market competition and market disorder increase the difficulty of propaganda and so on, the development of A education and training institutions have also brought some threat. Then, the paper puts forward the strategic plan of A education and training institutions from the strategic guiding ideology, the principle of strategic development, the stage of strategic choice and the choice of competitive strategy. Finally, the paper put forward measures to ensure the implementation of the strategy of a education training institutions: first, establish correct concept of training, to enhance the safety awareness of laws and regulations; second, strengthen the training process management, strengthen the core competition ability of the organization; third, the use of systems thinking, strengthen brand construction; fourth, the establishment of win-win cooperation mechanism, strengthen the powerful combination of the same industry.