Study On The Influencing Factors Of MOOC Learning Experience Based On Technology Acceptance Model

Massive Open Online Course has received more and more attention in recent years and has become a hot topic in the field of education at the same time.The research on MOOC learning experience of domestic and foreign scholars tends to relating to the learners' online learning experience and their feeling and satisfaction with the courses.However,the study about factors that influence the learning experience is relatively few.Student is the subjectivity of learning.In order to achieve satisfactory result,we should focus on how learners learn on MOOC and what are the factors that affect their learning experience,which can lay the foundation for the design,development and implementation of MOOC.Based on this,this paper puts MOOC learning experience as the core issue for research,and tries to reveal the factors that affect learners' learning experience.By reading the relevant literature at home and abroad,this paper summarizes the research status of MOOC and learning experience on MOOC,and divides MOOC learning experience into three aspects:platform environment experience,learning activity experience and learning effect evaluation.This paper designs the influencing factor model of MOOC learning experience based on the Technology Acceptance Model,and then proposing the research hypothesis.In the part of empirical study,this research is conducted using case analysis,choosing the learners of New Media Literacy on Chinese University MOOC as study object,developing questionnaires according to the Australian Course Experience Questionnaire,then sending the questionnaires to the learners through QQ group to investigate their background information,learning experience and learning style.And then this paper uses T test,variance test and correlation analysis in SPSS to analyze the data obtained.The results show that there are significant differences in the learning experience of the learners'occupation,experience and learning style.And at the same time,learners' experience of the platform environment and the learning activity will affect their learning effect evaluation.Finally,this paper proposes improvement strategies and advice according to the conclusion.