Research On The Corporate Culture Communication Of HD Machinery Institute

With the development of economy environment becomes increasingly complex, the competition between enterprises is more and more intense, the role of corporate culture in development has become increasingly prominent, excellent corporate culture can enhance the core competitiveness of enterprises, therefore, the enterprise culture construction more and more get the attention of entrepreneurs, for an enterprise, the enterprise culture construction is a strategic and long-term system engineering.For the sustainable development, HD Machinery Institute must strengthen the construction of enterprise culture, relying on the power of corporate culture,put the excellent enterprise culture, the enterprise value and enterprise concept into every business activities, and guide employees consciously restrain and regulate their own behavior, improve the cohesion of the enterprise, show the spirit of enterprise to the society, create a good corporate image. Corporate culture play the above role, we must improve the sharing of enterprise culture; to improve the sharing of culture must rely on a variety of cultural transmission, communication mode, communication means of enterprise culture spread widely and effectively.This paper applies the theory of corporate culture communication, through the methods of observation, interview and questionnaire survey, the status of corporate culture communication HD mechanical institute are summarized, the research and exploration of factors, from the enterprise culture communication process and conditions, in-depth analysis of the existing problems and reasons of the current enterprise HD machinery in cultural communication, and puts forward the countermeasures and measures to improve the corporate culture dissemination HD Mechanical Institute, hopes to strengthen the construction of enterprise culture in HD mechanical institute some help, to provide ideas and reference for other state-owned enterprises can improve the corporate culture dissemination.