Research On The Development Strategy Of Jilin Rui Ke Hans Electric Co.,Ltd.

Jilin Ruike Hans Electric Co.Ltd(hereinafter referred to as "Ruike Hans"),it is a professional engaged in high low voltage electrical equipment, electrical components manufacturers, main products are high and low voltage switch cabinet,distribution box, electric fire monitoring device, multi function power meter, power automation monitoring system, energy management system, widely used in power systems, industrial and mining enterprises, public facilities, mining, petroleum,chemical industry, city construction, railway transportation and other fields. Since its establishment, the company has rapidly developed into an independent research and development, independent production of electrical and intelligent equipment of the national high-tech enterprises. Rico Hans has been committed to improving the customer in the field of electrical energy management level, focus on the development of intelligent power monitoring system, power integrated hardware and software solutions provide multi function power meter, electric fire monitoring system, energy management system combining, provide electrical products more digital, intelligent, networked and quality the service to the customer, to the northeast of the construction of large-scale intelligent equipment production base,leading the domestic equipment manufacturing industry progress, inspirational "become a world-class Electric brand", firmly take "to create a safe, green and beautiful electric new life" historical mission. However, in the special period of opportunities and challenges, how to overcome the problems existing in the development of enterprises and how to maintain sustained and steady development of the company has become a key strategic choice, but also as a business decision makers need to solve the problem.This paper is based on the actual situation in Ruike Hans, strategic management theory based on enterprise, analysis from the external environment and internal conditions of enterprises, in order to seek for the development of the company's strategy, finally, around the company's strategic choice, formulated in line with the company's strategic safeguard measures, prompted the company to consolidate the market position, improve economic efficiency, to guide the company to talent shows itself in the increasingly fierce competition in the industry, to achieve long-term,steady and rapid development.