The Current Situation Analysis And Influence Research Of Online Video Open Class

With the construction and development of the Open Class of Network Video, more and more people begin to pay attention to and use the Open Class of Network Video. Public online video course ushered in more and more audience, it also brings a great deal of influence on the Web video audience. However most of our research on the Open Class of Network Video is based on the developer and the Publisher’s perspective and focused on its construction, use, development, but not from the audience’s perspective to study the influence of Internet video open class. Therefore, Putting Open Class of Network Video as a object of study, through mastery of audience for Internet video open class awareness, attention and other assessment information, overview the influence of open class, find out the deficiency in the construction, make recommendations for improvement, is a great significance for the development of Internet video open class.In this research, we studied the status and influence of the Open Class of Network Video by using Literature, questionnaire, mathematical statistics, comparative study. Based on the reference and integration of the domestic and international open class of network video, we summarized the development,the status and the characteristics of domestic and international Open Class of Network Video. After reading some relevant literature, drawing on their research methods and models. depending on the audience awareness of the Open Class of Network Video, and their attention, the frequency of use, attitudes and other aspects we established the influence evaluation system, used survey methods to collect evaluation information and obtained the influence of Open Class of Network Video at this time. Then we further summed up some existing problems of the Open Class of Network Video in our country, and what recommendations, efforts the we can do to promote the construction and development of Open Class of Network Video.The thesis contains six chapters. Through our study we mianly focused on summarizing the background, the purpose, and other related theories, meanwhile we try to introduce research productions of Domestic and international research of the Open Class of Network Video, separately analyzing the status and characteristics between international and domestic the Open Class of Network Video. Using the questionnaire about the influence of network video,we statistical analysised the influence of out country’s Open Class of Network Video on awareness, attention, frequency of use, attitudes and other aspects. Making some proposal to enhance the influence of our country’s the Open Class of Network Video. Finally we concluded and outlook our study.