Research On Corporate Culture Construction In The Development Of YT Company

The enterprise culture is one of the most important factorsfor a long-term and healthy development of enterprises, and enterprises can long-term and healthy development has important influence on our country economic development and social harmony and progress. At present, our country is in the social and economic rapid development, as the country and the society basic economic cell of the enterprise, especially plays an important role in the wave of reform and development of private enterprises, will develop in the future will face more challenges and opportunities, enterprises should be in a competitive market economy tide achieved rapid and healthy development, we must thoroughly and deeply to the survival and development of enterprises the basic rules of research and innovation, find out the root of the problem, explore the way of change and innovation mode for enterprises in the new economic era of winning source and competitive power.Many enterprises of our country, whether it is well-known state-owned enterprises or private enterprises, in the building of enterprise culture are different, different companies have different historical background, culture and values, shown by the corporate culture is not the same. Since the reform and opening up more than 30 years, a lot of enterprises, especially private enterprises pursue benefit maximization, ignore the importance and necessity of the construction of enterprise culture in the enterprise development, so that in the fierce market competition enterprises because of the lack of enterprise culture and the core competitiveness of enterprises to be eliminated, to meet the needs of today's social and economic development. Especially private enterprises to do a good job in the construction of enterprise culture in the process of the implementation of its strategic development, we must adjust and innovation from the aspects of system construction, resource management, security measures, to find suitable for their own development needs of the enterprise culture.This paper is divided into four chapters, the first part describes the background, purpose and significance the domestic and foreign enterprise culture research, exploration and theory, existing problems in the building of enterprise culture and the future development trend:the second part is an exploration and analysis of the trend of modern enterprise culture construction and development. at the same time for the construction of the Chinese private enterprise the modern enterprise culture proposed ideas and solutions in the new period; the third part of a detailed description and analysis of the status of YT company's enterprise culture construction and the existing problems, put forward YT company in the future of the construction of enterprise culture idea and plan; the fourth part of the comprehensive analysis and Research on the construction of enterprise culture of YT company, to complete the design of the building of enterprise culture system of comprehensive type YT construction company.