Publicity Translation Of Corporate Profile From The Perspective Of Parallel Texts

In the background of economic globalization,many China's enterprises rush out of the country,actively advertise their products and services and strive to win people's eyes and favor,which also promote the translation tide of corporate publicity.At present,many scholars have studied this field,but they mainly study it from the macro or micro angle.Based on the parallel text theory for contrast and analysis,this paper employs the English introduction of "fortune" Top 500 enterprises as parallel text corpus to compare the similarities and differences between China's and foreign enterprises' introduction in their discourse,language,culture and other aspects from both macro and micro angle.By analyzing the existing problems in the introduction translation of China's enterprises,the paper provides relevant references to guide China's enterprises in learning the parallel text of foreign enterprises introduction,summarizing relevant experience,making the introduction more appropriate to meet the actual needs of the target audience,and enhancing corporate image as well as overseas competitiveness.The study finds that the international publicity translation of China's enterprises introduction has many problems,but its English parallel texts have obvious features.It is hoped that the paper can provide a reference for the framework of certain China's enterprise's publicity texts.