Research On The Behavior Of Grassroots Government In Rural E-commerce Poverty Alleviation

The issue of poverty alleviation has always been a matter of people's livelihood that the Chinese party and government attach great importance to.Since the reform and opening up in 1978,through more than 40 years of exploration,China's poverty alleviation work has made breakthrough progress and the effect of poverty alleviation has been remarkable.However,with the in-depth development of poverty alleviation work,China's poverty alleviation and development work faces more difficulties and poverty alleviation,and it is urgent to develop new ways of poverty alleviation.Under the background of the current “Internet +” and “Poverty Alleviation” strategies,e-commerce poverty alleviation emerged as a new type of poverty alleviation and was included in the country's top ten measures for precision poverty alleviation.As a new form and new form of poverty alleviation and development,e-commerce poverty alleviation will become one of the main channels for promoting rural economic development.However,due to the long chain of rural e-commerce industry,it is subject to government policies,laws and regulations,social environment,national or regional cultural differences.Affected by various factors,the power of the market itself alone is not conducive to the development of rural e-commerce.Therefore,the government must fully play its functional role,actively participate in and guide the development of rural e-commerce,and create a good development environment for rural e-commerce.This will lay the foundation for the smooth development of e-commerce poverty alleviation work.This paper takes the behavior of grassroots government in e-commerce poverty alleviation as the research topic,based on the theory of new public service and public goods theory,adopts literature research method and case study method,and combs the relevant research literature at home and abroad.The concepts of poverty alleviation,grassroots government and government behavior were defined,and civil rights counties in poverty-stricken counties at the national level were selected as case studies.Taking the civil rights county government as an example,this paper first analyzes the behavior of the civil rights county government in e-commerce poverty alleviation,and the effectiveness of the current e-commerce poverty alleviation in the civil rights county.Secondly,it sorts out some problems existing in the process of e-commerce poverty alleviation by the civil rights county government at the present stage,mainly including imperfect e-commerce poverty alleviation policies,poor poverty alleviation operation mechanism,weak rural infrastructure and lack of e-commerce poverty alleviation talents.The analysis of the causes of the problems mainly includes defects in the policy design process,unreasonable poverty alleviation assessment mechanism,single source of poverty alleviation funds and imperfect talent cultivation system.Finally,based on the analysis of reasons,this paper proposes to improve the grassroots government behavior in rural e-commerce poverty alleviation from four aspects: improving the design of e-commerce poverty alleviation policy,establishing and improving the poverty alleviation work assessment mechanism,optimizing the e-commerce poverty alleviation development environment,and intensifying talent cultivation.Relevant countermeasures.At present,from the existing literature,there are few empirical investigations on government behavior research in rural e-commerce poverty alleviation.This paper focuses on case studies and examines the current situation of grassroots government behavior in rural e-commerce poverty alleviation from the micro level.The existing problems are based on the actual situation,which has important practical significance for China's grassroots government to improve the poverty alleviation and development methods and improve the effectiveness of poverty alleviation and development work.Therefore,the research value of this paper is mainly to analyze the actual situation of e-commerce poverty alleviation by the grass-roots government,to understand the problems that need to be solved in the process of e-commerce poverty alleviation,and to deeply analyze the reasons behind the problems,and analyze the causes.Suggested suggestions for improving the development of e-commerce and poverty alleviation in China's grassroots governments,providing reference for embarrassing villages to promote e-commerce and poverty alleviation,to improve the knowledge level and development skills of poor groups,and to increase the capacity for sustainable development,thereby promoting economic stability in poor areas.development of.However,due to the different natural conditions,climatic conditions,resource endowments,ideological concepts,cultural traditions,etc.in various rural areas of China,the grassroots government should adapt to local conditions in the process of promoting e-commerce and poverty alleviation.