Research On The Innovation Of Government Service In Enterprise Registration In Guangdong Province Under The Background Of "Internet +"

With the development of the Internet and big data,the introduction of "Internet +" into government services is an important fundamental project to realize the modernization of the government's governance capacity and system,deepen the streamlining of administration,delegate power,strengthen regulation and optimize services.In 2018,according to the world bank's ranking on the ease of business registration,Guangdong will rank 18 th out of 190 economies in the world in terms of the ease of starting businesses.Business owners will feel twice as satisfied with the government services provided by business registration.The convenience of enterprise registration in Guangdong province has benefited from a series of business registration system reforms by the government in recent years and a series of government innovative measures of enterprise registration,such as the establishment of "a window to accept enterprises" system and the national initiative of "artificial intel igence + robot" in the whole process of electronic business registration.From the traditional in-person serial approval of paper documents to the current parallel approval of electronic documents through a window,the innovation of government service of enterprise registration in Guangdong province is a great innovation attempt under the "Internet +".The serial examination and approval for the registration of traditional enterprises has many problems,such as repeated submission of materials,complicated examination and approval process,and long start-up time,which have inhibited the vitality of the social market economy.With the reform of business system,the development of "Internet +",the improvement of people's expectations and the need of e-government information,it is imperative to innovate the government service of enterprise registration.This paper applies the new public service theory and government process reengineering theory,and through comparing the procedures,processes and duration of enterprise registration before and after the reform,probes into the basic guarantee and key strategies for realizing the government service innovation of enterprise registration in Guangdong province.Policy support,business system reform and the development of "Internet +" are the major premise and guarantee of enterprise registration innovation.The concept of service-oriented government,standardization and process reengineering of government services and cross-department business collaboration are the keys to realize the innovation of enterprise registration.In the era of "Internet +",only by taking advantage of the information sharing of big data on the Internet,and proceeding from the experience of service objects,can the government process reengineering and optimization be carried out to improve the efficiency of government service,the satisfaction and sense of gain of the people,and the quality and level of government service.