Research On The Reform Of Chinese Enterprise Name Registration System From The Perspective Of Service-oriented Government

Since the 18 th people's congress of the communist party of China,The government tightly around the handle between the government and the market,according to the market plays a decisive role in the allocation of resources and better play to the role of government requirements,,and further promote the reform of commercial registration system,to break the institutional obstacle of business enterprises and the masses,optimize the environment of doing business,transform government functions,building a service-oriented government.Enterprise name is one of the legal registration matters of business subject.The comprehensive promotion of the reform of the commercial registration system not only meets the current trend of economic development,but also plays an important role in stimulating the vitality of the market and promoting the economic development.It is also the requirement of the government to transform the government's functions and build a modern government.These reform measures further improve the enterprise registration management system,reduce market access threshold and stimulate the vitality of market players.In recent years,with the deepening reform of system of commercial affairs,the public entrepreneurship,innovation upsurge rising,the market main body number continues to surge,enterprise name resources increasingly scarce,"hard name authorization and low efficiency" a problem in enterprise convenient access,enterprises increasingly strong reaction.This article mainly contains seven parts.The introduction part focuses on the background and research value of the article,the related academic achievements at home and abroad,the themes and methods of analysis.The first chapter is about the concept,connotation and theoretical basis of enterprise name registration management.The basic concepts of enterprise name and enterprise name discussed in this paper are explained and summarized,and introduces the theory of new public service.The second chapter expounds the basic situation of the registration management system of enterprise names in W City,and focuses on the problems existing in the registration management of enterprise names in W city.The third chapter analyzes the causes of problems in the registration of enterprise names in W city.The fourth chapter expounds the goal orientation and value orientation of W enterprise name registration and management system reform.The fifth chapter is the experience of domestic and foreign enterprise name registration management system.The sixth chapter,from the perspective of improving the government service,puts forward the optimization path of the reform,so that the government can further deepen the construction of the service-oriented government and establish a comprehensive and systematic service system,in order to create a healthy market order and business environment,so as to achieve the sustained release of the reform dividend.