Study On Project Development Of Haiyue Bay Pension Project In Zhongtian Company

Our country has entered the ranks of the old-age country since 2000.At present,our country is in the period of social transformation.The consumption concept of the elderly has been sublimated.The health care,old-age care and rehabilitation of the elderly have been paid more and more attention by the national government.It has also become the theme of social discussion.Zhongtian Pension Investment Management(Beijing)Co.,Ltd.In order to implement the relevant national and local policies and enter the pension market,Haiyuewan pension project is a very important deployment of the pension plan of Zhongtian Company in the national layout.It is also a very important site for Zhongtian Company to carry out residential pension.The successful landing of the project will further lay the foundation for Zhongtian Company in the field of pension.Important position,lay a solid foundation for the later development of the company.Firstly,this paper uses social embeddedness theory,welfare pluralism theory and Maslow's demand theory to analyze the psychological status,living needs and individual behavior of the elderly group,and uses PEST analysis method to analyze the macro-environment of the pension market,Porter model to analyze the competitiveness of the project,SWOT analysis method to analyze the internal and external environmental factors of the project.Further analysis is carried out to get the advantages and disadvantages of the project.Secondly,according to the data from various aspects of the investigation,the market analysis of the project shows that the project is located in the high-end population of the residential pension,project competitiveness analysis shows that the project competitiveness is mainly reflected in the company's brand and geographical position advantages,project investment financial analysis concludes that the project's investment return rate is suitable for investment,thus.Determine the feasibility of the project.In addition,combined with the analysis of the previous chapter and the company's culture to determine the overall idea of project planning,combined with the local natural and cultural environment to determine the site selection principles,construction conditions,the size of surrounding areas,project regional division,project construction design,combined with market conditions to design the project's business model.Finally,in order to ensure the smooth implementation of the project,the project implementation process is determined to be completed in four years and constructed in three phases.The quality of the project is ensured through daily supervision,material supervision and environmental supervision,and the reasonable collocation of personnel is ensured by human resources management.The corresponding measures and suggestions are put forward from the dimensions of system guarantee and enterprise culture construction.And build brand temperature.This paper makes a longitudinal study of Zhongtian Haiyuewan Old-age Project.The project management process is implemented by industry investigation,feasibility analysis,project plan landing and safeguard measures.The project is determined by combining various management theories and project construction theories.This study is for the development and research of other similar projects in China.To give reference to design methods and ensure implementation.