| The China Table Tennis Club Super League has achieved remarkable results and gained a lot.However,at the same time,the Table Tennis Super League has not yet fully realized the professionalization and marketization.and still has a big gap with some mature professional sports leagues in the world.Table Tennis Super League needs to continue our own characteristics of table tennis league.Therefore,this article selects the topic of "The Current Situation of the Development of the Chinese Table Tennis Club Super League and Its Countermeasures",in order to initially explore the development achievements of the Table Tennis Super League and provide an important reference basis for further deepening the reform of the Ping-Pong Super League.In this article,a variety of research methods literature research methods,expert interviews,swot analysis,and pest analysis were used to understand the history of the development of China's Table Tennis Super League,as well as the development status and changes in internal and external development environment.Then,put forward specific solutions to this issue and reached the following conclusions:First,the image,reputation,influence and degree of internationalization of China's Table Tennis Championships have topped the rankings in the domestic same field and deservedly become the No.1 table tennis league in the world.However,the Table Tennis Championships also revealed many problems that are not consistent with the established professional sports leagues.Second,Table Tennis Super League has a more reasonable mode of operation,the organizations play their part to ensure a smooth and orderly league.Competition,competitions and other league system reform to protect the league's sustained and healthy development.Third,the age structure of the Table Tennis Super League players is more reasonable.The overall level of the athletes in the world's first table tennis Super League has become a big stage for China's up-and-coming ping pong players,world champions and foreign players.Fourth,in recent years,with the continuous increase in the investment of various companies,the level of construction of various Ping-Pong clubs has gradually increased,and a group of clubs with independent property rights and higher levels of professionalism have emerged.Fifth,the income of the Ping-Pong Super League is relatively simple.The commercial sponsorship fee is almost the only source of income for the current Ping-Pong Super League and the annual total commercial sponsorship income and the number of sponsors are relatively small.The Table Tennis Super League has a slight surplus after the end of each season,but the overall profitability is still not satisfactory.Sixth,in recent years,the overall situation of the attendance rate and television ratings of the Ping-Pong Super League has been unsatisfactory.In the 2016 season,the statistical results of the attendance rate and TV ratings of the Table Tennis Super League have declined to a certain extent compared with previous years.Seventh,Table Tennis Championships is in a more positive macro environment,which provides a favorable external environment for its rapid development.The development of the Ping-Pong Super League should avoid weaknesses,seize opportunities,and actively respond to threats from various sources.Eighth,the countermeasures for the development of the Ping-Pong Super League are: materialization of the China Table Tennis Association;establishing the Ping-Ping Super Company to achieve the separation of the league's “management camp”;further strengthening the professionalization of the club;actively creating the Table Tennis Super League.Race brand;establish and improve the league promotion system,open up multi-channel publicity;to Table Tennis Super League as a leader,led all levels of club sports and mass sports development. |
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