Research On Strategic Positioning And Development Strategy Of A University-run Enterprises

Since the end of last century Since the reform and opening up,Chinese universities in the run their education at the same time,the establishment of enterprises gradually began to use their own technology and talent advantages,after decades of development and eonstruetion,these enterprises in the training of We will accelerate the transformation of scientific and technological achievements and talents has made remarkable achievements,and gradually set up in Colleges and universities around the high and new technology the park,now has gradually become an important force in the Transformation of scientific and technological achievements of China's economic and social development.However,the establishment and management of asset management companies and Technology Parks in Colleges and universities have been working and exploring in practice.Higher education departments such as the Ministry of education and other universities have been working hard to standardize and improve the management methods and measures of university industry.With the development of social economy in the new era,many negative problems left behind in the management process of university run enterprises have seriously affected the management and development of higher education institutions and school assets in China.Among the many reasons,the most important reason is that university run enterprises lack clear strategic planning and development goals,resulting in inaccurate market positioning,unclear direction of development and short term management,which hinders the sustainable and healthy development of enterprises.This paper discusses the problems of its management and management at the same time,and discusses the development of A university-run enterprises as a case.The research content,background,method and significance of the research are elaborated in detail.The specific structure of the study of the paper is controlled;the development status and PEST analysis of the university-run enterprises are emphasized,the definition,characteristics and types of the university-run enterprises are introduced,and the asset management and management companies are introduced.The development of the A university-run enterprises is analyzed,and the operation scale and ownership relationship of the A university-run enterprises and the general situation of the main subordinate enterprises are introduced.The SWOT model is used to analyze the internal advantages and disadvantages of the A university-run enterprises and the external opportunities and challenges,so as to choose their strategic positioning.On the basis of the analysis of the existing development situation of the university-run enterprises,the development strategy aims of the A university-run enterprises are formulated,and the corresponding development strategies are discussed;and a series of methods are put forward according to the strategic framework and a series of methods are put forward.Measures should be taken to ensure the implementation and control of the strategic objectives.Finally,this paper considers that the A university-run enterprises should focus on the development of "service university,university return",mainly relying on the university resources,promote scientific and technological achievements,promote the industry of science and technology integration,to regulate the construction of conventional enterprises,realize sustainable development,and strive for greater economic and social benefits.