The Research On Rural Tourism Project Management In Zichuan District Of Zibo City

The national economy of China has developed rapidly since the reform and opening up,the gross domestic product(GDP)has been the second largest in the world since 2010.With the improvement of living standards,the yearning for a better life for the mass has become increasingly apparent,there are more and more investment in spiritual and cultural life.The tourism industry has achieved unprecedented development in this process.According to the relevant data,China's domestic tourism market has reached 5 billion people in 2017,with the total revenue exceeding 4.5 trillion yuan.In the development of rural tourism,improving the way of marketing and enhancing the level of project management become an important breakthrough in tourism industry.The effective integration of various elements of the rural tourism industry project development,the introduction of new management technology,experience and resources plays an important role to promote the long-term prosperity of the rural tourism market.This thesis studies and analyzes the current relevant theories of rural tourism project management both at home and abroad,and tries to find the theoretical guidance suitable for the development of rural tourism market in China at present.It takes the present situation and existing problems of rural tourism project in Zichuan district of Zibo city as a case study to dissect.In the process of development for this project,due to the lack of marketing,management experience and the ignorance of tourist demand differentiation,the products were less attractive and the project lacked of scientific and systematic management,the development of rural tourism market had some short planks.Through the combination of theory and practice,using the theory guidance of project management,this thesis analyzes the proper improvement measures for the local government.Such as improving the professionalism of project management through attracting the professional management talents and training the project participants for their professional qualities,thus to enhance their competitiveness.Professionalism guides practice,through the integration of tourism resources,the viscosity between projects are strengthened and it forms a characteristics rural tourism and makes the local rural tourism become a systematic project under a scientific and unified management,what's more,it's organized and implemented by professionals focusing on enhancing the core competitiveness of important projects and assisted with other service facilities in order to satisfy the demands of tourists differentiation.