Research On The Construction Strategy Of High School Characteristic School-based Courses Based On The Brand Perspective

In 1999,China started the three level curriculum management system of the state,local and school.After that,the high school curriculum was changed to the sub curriculum,which required a variety of elective courses.Under the background of curriculum reform,school-based curriculum is the focus of the reform,especially in the "national long-term education reform and development program(2010-2020 years)" under the influence of various provinces and cities set up high school school-based curriculum characteristic,promote students' comprehensive and personality development.Driven by the construction of high school school-based curriculum and the characteristics of the high school,now began to explore the establishment of brand and brand of the school curriculum,school-based curriculum development to promote the characteristics of brand course direction,in order to achieve the brand effect and the value of school-based curriculum,school-based curriculum change edge and homogenization phenomenon,the power to inspire teachers to develop the brand course the better meet the individual needs of students.This research is based on meeting the needs of students,schools and social needs,combined with the development and construction methods of school based courses at home and abroad,in order to find ways and strategies to build brand featured school-based courses.In the first chapter,based on the characteristic school-based curriculum,the concept and elements of school-based curriculum with brand characteristics are put forward,and the difference between them is compared.The brand featured school-based curriculum has more extended value and communication and sharing characteristics,so it has the necessity of research.The second chapter to find out the construction of school-based curriculum in the problems and difficulties in the analysis of the sample of Y SWOT high school and high school in Shanghai City,and in the third chapter in the perspective of brand positioning strategy,respectively from the construction of brand strategy,brand construction team,innovation mode,management strategy five aspects to explore characteristics of school-based curriculum.The fourth chapter is the interpretation of opportunities and challenges for the development of school based curriculum with brand characteristics.We expect that the school-based curriculum with brand characteristics can play more value and better meet the needs of students,teachers and social parties.