Research On The Development Of Russian Inbound Tourism Market

With the rapid development of the world economy,the tourism industry has achieved unprecedented development.More than a dozen countries in the world have made tourism one of the country’s pillar industries.The development of inbound tourism is of great significance to the entire country,regions,cities,and society.The development of tourism with an economic multiplier effect is important for shaping the gross domestic product,which can improve the quality of life of people.Russia is a diverse country,rich with tourism resources: a special natural environment,unique art and architecture,a long history and a rich culture.Russian tourism resources can be transformed into Russian tourism attractions.But Russia still has not entered the world’s top ten tourist destinations.This study used the references from domestic and foreign information about the status of inbound tourism in Russia,tourism resources,inbound tourism market,inbound tourism development,tourism product development,demand theory,and other literature to analyse the current state of the Russian tourism market.Moreover,the survey regarding foreign tourists’ requirements for tourist destinations was conducted,and the results reflected the current state of Russia as a tourism destination from a foreign tourist’s perspective.The foreign tourists most important factors,that impact on selecting tourist destination were studied and analysed.There are mainly the following conclusions: The largest group has not travelled to Russia,but intends to go;the difference between women and men,who visited Russia is small,tourists are concentrated in the 18-35 age group;for all visitors their personal safety and natural beauty are the most important factors in choosing a tourism destination;tourists who have already travelled to Russia like Russia’s rich culture and cuisine and 90% would like to come back to Russia for traveling.The most difficult thing before coming to Russia has been the complicated visa process and the lack of flights or the flights were too expensive.Russian tourists who haven’t visited Russia placed the price factor in the group of important factors that impact their destination selection;the most important reasons for not going to Russia as a tourist destination are: language barriers,little knowledge and understanding of Russia,high prices,distance,and complex visa policies.At present,Russia’s inbound tourism market has some problems: low tourism safety level,underdeveloped budget tourism,low tourism service level,lack of distinctive tourist routes,underdeveloped transportation facilities,and complicated visa procedures.Through the analysis of foreign tourists’ choice of tourist destinations,suggestions for the development of Russian inbound tourism have been proposed.First,the Russian government needs to improve national security and ensure the safety of tourists,and simplify the tourist visa system and improve the collection and dissemination of tourism statistics.Secondly,the Russian representatives hold more activities overseas to raise the awareness of foreign tourists about Russia;Also,to attract more young tourists and develop budgets tourism by creating more attractive tourism products;moreover,there is a need to develop new tours and destination with more natural attractions involved.Lastly,develop new distributions and improve service quality.