Research On Sales Management Training And Optimization Strategies Of Nanchang Xinli Real Estate Company

The rapid development of the real estate market is inseparable from the sales business ability of real estate sales staff,especially in the development of the real estate market,more and more projects have less and less differentiation in development.In this context,the sales staff of real estate companies have become the key to increase the sales volume of real estate projects in the market competition.Sales staff can accurately recommend products to customers by grasping their needs and understanding their needs,so as to achieve transactions.The key factor that affects the difference in business capabilities of real estate sales staff is the training management established by real estate companies for sales staff.Under this system,the sales staff's business skills are improved and reflected in sales performance.In practice,many real estate companies have different training models for sales staff,resulting in different sales staff's business capabilities,which are ultimately reflected in the transaction volume and affect the development of the enterprise.This article takes Nanchang Xinli Real Estate Company as a case study,and uses the literature research method,case analysis method and questionnaire survey method to conduct in-depth research on salesman training management issues.In the research,firstly,the research background and significance of real estate sales training are elaborated;secondly,the literature on salesman training research is summarized,and the training transformation theory,Coriolis evaluation model theory,and competency theory are used as the theoretical basis for the study;Then,summarize the current situation of Nanchang Xinli Real Estate Company in sales staff training,and judge the current situation of sales staff training from the perspective of training content,training form and training assessment.Finally,based on the theory of Koch's evaluation model,The sales staff of Nanchang Xinli Real Estate Co.,Ltd.conducted a questionnaire survey and analyzed the existing problems in the management of sales staff training,including the immutability of the training system,the inconsistency of training content and needs,the relatively traditional training methods and the evaluation of the effects of training.Based on the industry characteristics of Nanchang Xinli Real Estate Co.,Ltd.and the theory of sales staff training,it is proposed that Nanchang Xinli Real Estate Co.,Ltd.should pay attention to training schedules,enrich training content,investigate training needs,and attach importance to training assessment in the improvement of sales staff training management.Countermeasures.Based on the training research on sales personnel of Nanchang Xinli Real Estate Company,it puts forward perfect measures from the perspective of promoting corporate performance and training management,which can provide some reference and inspiration for improving the sales ability of Nanchang Xinli Real Estate Company's sales personnel.