Research On The Development Strategy Of Green Building In Wuhai City From The Perspective Of Consumers

At present,after more than ten years of development in China,the development demand of green building has begun to change from the demand of high-speed development to the demand of of high-quality development.As an important part in the development of green building,consumers’ evaluation of the green building will directly affect the development of green building.Therefore,starting from the demand side and from the perspective of consumers,it will be of profound significance to conduct an in-depth study on the key indicators of green building evaluation.This paper adopts the method of combining theory with demonstration to conduct a systematic study on the evaluation of key indicators of green building evaluation by consumers in Wuhai area.Firstly,according to the relevant theories and literature research of green building evaluation standards at home and abroad,an evaluation index system composed of 5 first-level indicators and 31 second-level indicators is constructed.Secondly,according to the evaluation index system for the questionnaire design,wuhai area consumer research organization To sort of survey data,application of SPPS software reliability analysis of survey data Demographic characteristics variables analysis and fuzzy comprehensive evaluation,to determine the influence for consumers in wuhai area of green building assessment 4 first-level key indicators,respectively the habitable environment healthy and comfortable Resources saving and spiritual life,ecological environment of village community greening degree of convenient service facilities and community security degree high sensitivity level 2 key indicators for the consumer,the community material saving and reusing village green consciousness propaganda and cultural activities to the community diversity sensitivity low level 2 key indicators for the consumer,and analysis of the above key indicators one by one.Finally,based on the analysis of the key indicators,from two aspects: developers and government on the promotion and development of wuhai area green building corresponding development countermeasures and Suggestions are given at the enterprise level,put forward to improve the community environmental comfort Promoting intelligence operations and set up the knowledge marketing strategy At the government level,put forward and create a good environment for green building society and strengthen the effective incentive policy stimulus Among them,specific measures and suggestions include control of rainwater runoff and overlay greening,rational planning,activity area setting,practical marking system,use of intelligent service system to establish energy-saving property management system,the significance of green building publicity and the elaboration of community work,which provide reference for the promotion and development of green building in Wuhai area.