A Survey And Research On Digital Reading Of College Students In Guizhou Province

With the rapid development and popularization of Internet,we have gradually stepped into the digital era.Digital reading,with its convenient access and rich contents,has rapidly become the main way of reading for people,especially for college students,and has become the new normal of reading development.According to the contents of the white paper on digital reading in China,guiyang has won the title of top ten digital reading cities in China for two consecutive years in 2016 and2017.Therefore,it is typical and necessary to investigate the digital reading situation of college students in guizhou province.The investigation on the digital reading situation of college students in guizhou can enrich the theoretical system of digital reading in reading science and the theoretical system of digital reading service in libraries,and help to promote the optimization of digital reading for college students in the less developed areas in western China and the development of digital reading service in college libraries.This paper mainly USES questionnaire survey to investigate the current situation of digital reading of college students in guizhou province,including reading media,reading purpose,reading duration,frequency,reading content,reading amount and reading experience.And then analyzes the related factors that affect college students in guizhou digital reading,according to the college students' personal characteristics such as gender,professional,grade is different,it is concluded that college students in guizhou personal characteristics of different influence on digital reading,and paid digital reading and digital reading effect,the influence of the digital reader digital reading for college students.Detailed discusses the college students in guizhou,reasons and the problems existing in the digital reading that due to the technology and the transformation of the media and the influence of the economic environment and the change of the reading needs,lead to college students in guizhou in the digital reading reading quality is uneven,reading fast food,the prevalence of shallow reading,reading content of entertainment over academic and reading purpose is not clear the interference of the new media environment.The comprehensive analysis of the influence factors of college students exist in the digital reading in guizhou,as well as the existing problems and causes,combined with the characteristics of digital reading of college students in guizhou,put forward the strategies of the digital reading of guizhou university library to promote college students from the following several aspects: integration of library's digital reading resources,construction of networkplatform,digital reading literacy,college students and commercial institutions of cooperation,the innovation of library service mode and characteristics of digital reading promotion activities.