| With the continuous construction of digital government,the government website has become an important window and core platform for realizing "Internet + government services".The municipal development and reform department is a comprehensive functional department of the government at the same level,undertaking the important responsibility of serving economic and social development and people’s production and life,and its website,as an important support of the municipal government website,plays an irreplaceable role in transmitting government information,serving social life,and implementing government efficiency supervision.Therefore,the study of public satisfaction on the website of municipal development and reform departments plays a positive role in improving the public service level of municipal development and reform departments’ websites,transforming government functions,and optimizing government services.This paper draws on the theory of customer satisfaction,analyzes the factors affecting the public satisfaction of the website,constructs the equation model of the public satisfaction structure of the website of the development and reform department of Guiyang,analyzes the problems in the website service of the development and reform department of Guiyang City in quantitative and qualitative ways,and explores the path to optimize the service level of the website of the development and reform department of Guiyang.The empirical results show that the public’s satisfaction evaluation of the website of Guiyang Development and Reform Department is not very high,and among the structural variables of the model,perceived quality,public expectation and government image have a direct and significant positive impact on public satisfaction,perception quality correlation factors,public expectations,and government image have a significant positive impact on public satisfaction through perceived quality,and departmental image has a significant positive impact on public satisfaction through public expectations.Finally,the author puts forward countermeasures and suggestions on how to improve the public satisfaction of the department’s website: first,refine the construction of functional sections and strive to improve the quality of perception;The second is to identify the key points of serving the people and vigorously enhance the image of the department;The third is to take the public demand as the starting point and continuously meet the public’s expectations. |
