Construction And Application Of The Evaluation Index System For The Growth Of Small And Medium-sized Enterprises In Physical Education And Training In Shanghai

The physical education and training industry is an important part of the sports ind ustry,with the positive role of cultivating sports population and driving the developme nt of sports fitness and competition.With the increase of people’s health consciousnes s and awareness of physical education,the market demand for physical education train ing is also gradually rising.2021 "Opinions on Further Reducing the Burden of Home work and Out-of-School Training for Students in Compulsory Education" policy has b rought benefits to physical education training enterprises,but also put forward higher requirements for them.The current sports education and training market suffers from t he lack of a sound management system and low entry barriers.Moreover,the training institutions in the market are of mixed quality,and the development of physical educat ion and training industry in different regions is uneven.There are many constraints to the healthy growth of sports education and training small and medium-sized enterprise s(SMEs).At present,the research on the growth of sports enterprises is still in its initi al stage,and few scholars have conducted systematic research and analysis on the gro wth of sports education and training SMEs,and there is a lack of a targeted growth ev aluation index system applicable to sports education and training SMEs.Therefore,it is necessary to establish a growth evaluation index system for sports education and tra ining SMEs,so as to provide a reference basis for enterprises to clarify their growth a nd formulate future development strategies.This paper firstly reviews and summarizes the theories of enterprise growth,disc usses the current research on the growth of physical education and training industry an d sports enterprises,starts from the current situation of physical education and training SMEs,collates the literature and comes up with the theoretical model of "enterprise r esources-enterprise capabilities-stakeholders-external environment-enterprise growth".Based on the theoretical model and the characteristics of sports education and trainin g SMEs,we initially came up with the evaluation indexes for the growth of sports edu cation and training SMEs,and then using the Delphi method,after two rounds of ques tionnaire consultation with 15 experts in the field of sports education and training,filt er and determine the growth evaluation index system of sports education and training SMEs,which contains 4 primary indicators,12 secondary indicators and 37 tertiary in dicators.Then,according to the importance of each index,the weight of each index w as determined by applying the hierarchical analysis method,the primary indicators are weighted in descending order: external environment(0.423),corporate resources(0.294),corporate capabilities(0.162),and stakeholders(0.121).Finally,50 typical and representative sports education and training SMEs in Shan ghai were selected,and their growth was evaluated and analyzed through the evaluatio n model constructed,and suggestions were made for sports education and training in Shanghai based on the evaluation results.The results of the study show that most of th e 50 Shanghai sports education and training SMEs have average growth,with a total o f 36(72%),and most of them have corporate capabilities that match their current deve lopment and perform poorly in terms of corporate resources.Some companies have be tter growth,with a total of 11 companies accounting for 22%,mainly in terms of bette r venue facilities.Only a small number of enterprises with weaker growth,a total of 3,accounting for 6%,these enterprises are still in the early stage of development,limite d resources,and various capabilities are poor.There is an overall trend of improvemen t,but there is a lack of excellent industry benchmark enterprises,the common problem s are inadequate site facilities,insufficient awareness of brand building,old-fashioned business model,and unsound management system.The external environment brings h igher requirements to the operation of enterprises,which requires enterprises to contin uously improve their own resources and capabilities and regulate their operation in ac cordance with relevant policy requirements.Based on the previous research questions,in order to promote the benign growth of sports education and training SMEs,the enterprise level needs to: provide basic equ ipment and improve venue facilities;optimize marketing mode and help brand buildin g;consolidate business foundation and innovate training mode;focus on talent trainin g and improve stability of coaches;pay attention to policy guidance and improve servi ce quality.The government needs to: increase policy support,optimize the growth env ironment;strengthen supervision and promote standardization.