Evaluation And Mechanism Research On The Attractiveness Of Rural Tourism To Guide The Return Of Talents

The 19 th National Congress of the Communist Party of China proposed to implement the strategy of rural revitalization.Rural development is a key issue related to China’s national security and development.To achieve national rejuvenation,rural revitalization must be achieved first.The development of rural areas is inseparable from talents,talents are the core and main force of rural social and economic development,and the problem of outflow and return of rural talents has always been a hot issue of concern from all walks of life.As an emerging industry in rural areas,rural tourism plays an important role in attracting rural talents to return.Based on the relevant population mobility theories and scholars’ research literature on rural tourism,rural talents and talent attraction evaluation,this paper constructs an evaluation index system for rural tourism to guide the return of rural talents on the basis of empirical research,including 5 first-level indicators,15 second-level indicators and34 third-level indicators.Secondly,the weight of indicators is determined by analytic hierarchy,and the standard values of specific indicators in the established index system are determined according to the statistical yearbook and relevant national and provincial planning materials and official documents,so as to complete the construction of the evaluation model of rural tourism guiding the return of rural talents.Secondly,based on the constructed evaluation model,an empirical study was carried out on Jiajiazhuang Village,Fenyang City,a national key village of rural tourism in Shanxi Province,as an example,to analyze the performance level of five environmental dimensions and specific indicators of rural tourism development in Jiajiazhuang Village on the attractiveness of rural talent return in the village.The results show that: Firstly,the comprehensive score of the attraction of rural tourism guiding rural talent return in Jiajiazhuang Village is 97.77,indicating that the performance of rural tourism guiding talent return is in an excellent level.Among them,the village has the highest score in the economic environment dimension,at 32.10.This indicates that rural tourism in the village has the most obvious effect on improving the economic environment,and also indicates that the economic factor is the most effective factor in attracting talents in Jiajiazhuang Village after the development of rural tourism.Secondly,the scores for the dimensions of ecological environment,cultural environment,and social living environment are 21.88,17.90,and 16.82,respectively.The improvement of the ecological environment,cultural environment,and social living environment of the village after the development of rural tourism is the main factor that enhances the attraction of talent return in the village.Finally,there is the dimension of institutional environment,which has the lowest score of 9.07.This indicates that the development of rural tourism in Jiajiazhuang has a relatively limited effect on improving the institutional environment..Finally,this study uses the grounding theory to conduct an in-depth analysis of the interview texts of the villagers,studies the difference between the main flow of rural talents and the main influencing factors of the attraction of talent return before and after the development of rural tourism in the village,and points out that the influencing factors of rural talent return form a static tendency of talent return,and rural work information transmission is the key to turning static tendency into reality.Complete the construction of a mechanism for rural tourism to guide the return of rural talents.