The Core Competence Of The Real Estate Enterprises

Analyzing the source of profit and the characters of the valuation chains of the real estate enterprises, considering the core competence theory of the general corporation, mainly using the principium of the system dynamics, based-on the value chain of the real estate enterprises, after deeply researched characters and functions of the core competence of the real estate enterprises, the thesis think that the core competence of the real estate enterprises is a organic system, which is make up of interactional elements of different levels. In this system, the core competence of the real estate enterprises is directly displayed on the external factors such as brand, design and quality of the engineering, marketing, real estate management, land development, operation of capital. However these factors, reflecting ability integrated the resources, only are the instrumentality. In fact, its soul is the ability of team learning and innovation. The institution and the HR are the support system of core competence. However, the most source of core competence is the powerful enterprise culture. Through all of the factors composed core competence of real estate enterprises interact, restrict, depend each other, the system competitive advantage of real estate enterprises were formed, but not merely individual optimizing.