The Study On Identity Of College Logistics Group Of Chongqing

The building of identity of college logistics group is a new field of the development of college logistics group nowadays, and is also tactic weapons and competitive tools. From the development trend of design of corporate identity in the world, corporate identity is the most popular in the 1980s, while the orientation and design of city identity springs up in the developed country and region, with the deepening of CI scheme in the 1990s. For example, it is well-known for the identity slogan, "infinite touring, infinite Singapore", "Hongkong is the precious pearl of the eastern, the heaven of the pruchasing ",etc.At present, the research and management about college logistics group plays an important role for domestic academe and department of education charge, for there are several hundreds of science papers published about the college logistics group. Accordingly, the problem has become the hotspot in the economics field, while it is studied the most systemic and profound in the city of Beijing, Shanghai and Wuhan. Though it has scattered research about identity of college logistics group in Chongqing city, it doesn't accord with the status directly under the jurisdiction of the center. Meanwhile, the research concentrate on the middle level and the basic level compartmentalized by Xu Junliang, while the highest level has not yet been studied, ie the whole identity of college logistics group of Chongqing. Consequently, it is very necessary to study the identity of college logistics group of Chongqing systemically and synthetically. The aim to the paper is try to fill up the blank.During the progress of human being 's development, people never paid attention to the values of image till the present society. Individual values personal images in...