| With the liquidation of Xiamen Laiya Zhongshan Store,this article analysed the profit mode of distribution industry in and out of China,pointed out the profit mode of Xiamen Laiya Zhongshan Store,and attempts to find out some clues via and reason for the liquidation of Xiamen Laiya Zbongshan Store.This thesis offered one of the solutions of our distribution industry--"big distribution" mode,introduced the operation model and profit resource.There are 6 profit modes of the distribution industry:Progressive Sales Post,Chain Operations,Access Costs,Similar Financial,Supply Chain Management, Value-added Services.In China,Progressive Sales Post is still the mainstream. Big companies often use the mode of Access Costs and Similar Financial.Supply Chain Management and Value-added Services has a history.The profit mode of our distribution industry basically followed oversea. Because of different environments,there are some problems for our distribution industry.For example,the companies are smaller,the profit channels are simple, the market is squeezed by foreigners,distribution cost is high.Xiamen Laiya Zhongshan Store was liquidated because its profit mode(Access Costs and Similar Financial) is not.fit for it,though the direct train is the liquidation of its investor.Big Distribution mode can fit our environment,by countrywide distribution desktop,multi-channel profit,not-added-price distribution,allying lots of proprietors and offering hypothecation.Big Distribution can resolve the problems that the current profit mode encountered in China.This thesis is structured as follows.The opening words introduced the liquidation of Xiamen Laiya Zhongshan Store.Chapter 1 defined thebasic concept. Chapter 2 concluded the profit mode of distribution industries,described the current status of our distribution industries and the problems that these profit mode encountered.Chapter 3 introduced the "Big Distribution",which hopes to solve the problems.The thesis ends by summaries and suggestions. |
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